Book your personalized, one-on-one demo.
A ChiroTouch Specialist will explain how a completely integrated chiropractic software can revolutionize your practice. See firsthand why ChiroTouch is the most referred chiropractic software.
Chiropractic social media posts are an excellent marketing technique to reach new patients and grow your chiropractic practice. Creating engaging, purposeful, and relevant social media posts helps you connect with patients and boost your practice’s bottom line.
Pick one or two platforms to focus on, post consistently, and tie your posts back to your chiropractic services to get the most out of chiropractic social media marketing.
In a 2018 survey commissioned by Binary Fountain, 70% of respondents used online reviews to choose a healthcare provider. Of those using online ratings and social media, 12% used Facebook, 29% used Google, and 34% used the provider’s website.
These numbers indicate a large potential audience for your social media posts. As a chiropractor, you know that connecting with new patients is essential to growing your practice. By engaging with people over social media, you can reach a broad audience and generate interest in your chiropractic brand.
One of the first steps when starting a social media posting practice is choosing the social media site that gives you the best results. The top four platforms for chiropractors are Facebook, YouTube, Instagram, and TikTok.
Each of these social sites differs in terms of the type of audience you may reach and the content you put out. It is essential to understand the differences and choose one or two platforms where you can engage with your ideal patients in a way that represents the values of your practice.
Today, nearly 2.9 billion people use Facebook in the U.S. A significant portion of users on the platform (44.6%) are between 25 and 44 years old. 68% of Baby Boomers, people between 57 and 75 years old, also use Facebook. This makes Facebook an excellent choice for practices looking to target a wide age demographic.
Facebook is easy to use and gives you a home base that can act as a second website. With Facebook, you can post updates about hours, services, or operating procedures. You can also share blog posts, photos of your practice, providers, and staff, or upload videos.
Facebook allows for organic growth by building a following from the ground up. The platform also focuses heavily on Facebook ads, which can help you reach people according to specific demographics and interests.
YouTube is a video-based social media platform that boasts 210 million U.S. users. According to Statista, 77% of 26 to 35-year-olds, 73% of 36 to 45-year-olds, 70% of 46 to 55-year-olds, 67% of 56 years and older, and 77% of 15 to 25-year-olds use the platform. These numbers highlight the wide reach of this social media platform, with people of all age groups using the site.
YouTube is best used for educational videos, as many people use the site to learn new information. Popular videos show at-home stretching and adjustment techniques that people can perform themselves. Audiences also like to watch chiropractic videos of back-cracking and adjustments for their soothing and calming autonomous sensory meridian response (ASMR) effect.
Top-ranked chiropractic channels on YouTube, such as Dr. Joseph Cipriano, DC, have upwards of 1.97 million subscribers and draw in patients from all over from their videos. If you enjoy making long-form video content, YouTube is an excellent choice.
Instagram is a popular social media site for 18- to 34-year-olds, with 115 million users in the U.S. as of 2022. 66.2% of the world’s Instagram users were in this age group as of 2021. If you want to grab the attention of new patients in this age group, Instagram is a great social media platform to focus on.
Instagram uses a combination of picture posts and short video reels to capture viewer attention. Instagram videos are a great way to build your following and invite new patients into your practice. You can use several chiropractic hashtags on Instagram to gain viewers who may be interested in your services.
TikTok is one of the fastest-growing social media platforms, with a projected 84.9 million users in 2022. The audience demographic on TikTok tends to skew younger, but new trends show that around 44.1% of users are between 20 and 39, with another 20.3% between 40 and 49 years old.
TikTok is exclusively for short-form videos. It’s excellent for creating informative content, such as sharing stretching techniques or ways to sleep without causing back pain. Many healthcare providers also use it to debunk myths about their profession or provide safety tips for finding a practitioner.
Like Instagram, TikTok uses hashtags, so you need to put the right hashtag on your videos. The hashtag #chiropractor has around 3.4 billion views, indicating the broad reach possible on this platform.
What makes a good chiropractic social media post varies from platform to platform; however, there are a few basic principles to adhere to.
It is vital that you post consistently. People like new content, and they want to know when to expect your next post. Commit to a posting schedule, whether that means daily, weekly, or bi-weekly posts. People’s trust in you will grow as they see your regular posts, and they’ll look forward to seeing what’s next.
Engaging with followers can make a good post great. It can also inspire future posts that gain traction and increase your audience reach. People want to feel connected to brands they view on social media, so engaging in the comments can grow your following and bring in new patients.
Always make purposeful posts, and avoid advertising. Every post you put out should provide value for your viewers. This ensures that you connect with potential patients, and they gain a tangible benefit, whether that’s information or helpful entertainment that they can put into effect in their life.
A quality social media post ties your content back to your chiropractic practice. Always add your practice information to your post if possible or to your business profile on the site. When available, offer prospective patients a way to reach your practice or set up an appointment.
Although you set the tone and content for your social media posts, it’s a good idea to avoid a few topics or behavior faux pas. Avoid the following when creating chiropractic social media posts:
To get the most out of chiropractic social media marketing, focus on building your presence on one or two platforms. This allows you to perfect posts for your chosen platform and develop a following before moving to another type of social media.
Also, create content that speaks directly to your ideal patient and is appropriate for your chosen platform. Short videos work well on Instagram or TikTok. Long videos are a good choice for YouTube, and Facebook allows for both videos and text posting to drive engagement.
The following are topic ideas to help you get started creating engaging chiropractic social media posts:
Creating purposeful and engaging social media posts can help you grow your practice and reach new patients. Social media marketing allows you to share information about your practice and connect with people interested in receiving your type of chiropractic care.
Support your chiropractic social media marketing with ChiroTouch, a completely integrated chiropractic EHR system, and CT Engage, an ancillary service with online reputation management features. Schedule a demo today.