Creating a Waiting List of New Patients

In this powerful new session, Coach CJ Mertz challenges the traditional approach to new patient growth, and introduce a smarter, more sustainable way to grow your practice. Instead of focusing only on booking appointments, you'll learn how to create consistent new patient opportunities through strategic, mindset-driven systems.

Dr. Mertz breaks down the concept of “opportunity buckets”—a practical framework that helps thriving practices attract patients from multiple sources rather than depending on a single marketing tactic. You’ll learn how these systems naturally generate waiting lists when demand begins to exceed capacity, proving that predictable growth doesn’t come from luck—it comes from structure and clarity.

This educational, strategy-packed presentation is designed to help chiropractors reset, refocus, and regain control of their growth. You’ll walk away with a clearer vision, greater confidence, and the tools to build momentum that lasts.