The Sentiment of Chiropractors Right Now
As part of our commitment to the continued success of our customers, we believe that it is vital to get a pulse on the effects that the pandemic has brought to the chiropractic profession, so we conducted a survey last month on the recent experiences of our customers in this COVID-19 environment.
The survey determined sentiment in three major areas: current state, patient relations, and future outlook. The insight we gained from this survey enabled us to continue providing the support, service, and resources needed the most in light of these uncertain times. We’re sharing our findings in hopes that some of this information could help in your own chiropractic journey.
The great news we found from our survey results is that COVID-19 has not deterred all chiropractors from practicing. It shows that 94% of practices are still practicing in the office. One determining factor could be that many people consider chiropractic as an essential service. Take a look at our webinar with Dr. Richard Aplin, who specializes in both neurological and physiological aspects of chiropractic, where he speaks on why he believes this is so.
Patient relations have been affected as chiropractors in the survey report that one of the biggest challenges facing practices is the decline of appointments due to patients being fearful.
Because of this, it’s more important than ever to maintain relationships between providers and their patients. This graph shows how practices are staying in communication with their patients during these unprecedented times. The majority is using communication tools such as emails, social media, and text messages. Sending emails to patients is a popular feature that providers have utilized even before the pandemic, that ChiroTouch offers with CTInTouch. If interested in learning more, please view this short blog post on Why a patient communication tool is so important during COVID-19.
With today’s technology, providers are still able to provide care for patients in various ways, which probably explains why 98% of the participants in our survey viewed patient relationships to stay the same and even get better once the stay-at-home order has been lifted. The majority also believe to see an increase in patient visits.
The outlook of the surveyed participants is promising with 75% expecting their practices to operate at 100% by the end of 2020.
This pandemic has caused some challenges and uncertainties, but it has also pushed many offices to be flexible and creative in their practice, opening doors for new opportunities and ideas. Watch this webinar on “Operation Stay Health” with ChiroTouch customer, Dr. Christie Hafer, where she talks about how this new environment has led her to a new practice lifestyle.
To view the results of the customer sentiment survey in its entirety, click here.