Top 6 Reasons Patients Leave Their Chiropractors
- Chiropractic patient retention is essential to your practice’s growth and success.
- Patients leave their chiropractors for several reasons, including long wait times, poor communication, and lack of technological services.
- Patients also cite perceived lack of results and surprise bills as reasons for switching chiropractors.
- ChiroTouch, a fully integrated chiropractic EHR system, supports chiropractic patient retention through cloud-based technology and automation.
- With ChiroTouch, your practice has the support it needs to retain patients and continue to grow.
Chiropractic patient retention is vital to your practice’s success. The key to good retention efforts is to understand why patients leave chiropractic practices. Here, we’ll discuss the top six reasons patients give for firing their chiropractors.
1. Insufficient Technological Services
Many chiropractors lose patients due to the unavailability of digital services like online registration and scheduling. According to Health Tech Magazine, 80% of patients prefer healthcare providers who offer online scheduling.
If your practice doesn’t offer online registration and scheduling, you may not appeal to new patients or retain your existing patients. Many patients prefer a provider who offers convenient scheduling and intake over a practice where they have to call to make an appointment.
2. Long Wait Times
According to a study published in the Journal of Medical Practice Management, 96% of patient complaints in healthcare are related to poor communication, disorganized operations, and long wait times. Overlong wait times can be frustrating for patients. This can indicate poor administrative organization and make it challenging for patients to schedule care during lunch breaks or office hours.
Manually inputting patient data, charting, and SOAP notes can slow down your practice’s workflow. This translates to longer wait times between patients.
3. Limited Personal Interactions
For many patients, a lack of personal interaction drives their decision to find another practice. People prefer to receive chiropractic care from a practice that cares about them and their specific health issues.
According to a 2020 questionnaire study, patients reap the same benefits of care from face-to-face interactions as they do from digital communication techniques. These findings indicate that reaching out between visits is just as important as face-to-face time when they are in the practice.
4. Poor Communication
In addition to limited personal interactions, another reason why patients leave their chiropractors is inadequate general communication. This can refer to poor communication about treatment options, no follow-up communication or sharing of educational resources, and limited outreach for existing patients.
A 2019 Accenture Survey found that 70% of patients prefer to receive automated appointment reminders through text or email. The survey also found that 69% of patients prefer to communicate with their healthcare provider through secure email.
A successful practice can retain patients by implementing an outreach communication program, such as email marketing. You can also set up birthday messages and send referral program discounts and invitations to practice events or webinars.
5. Not Receiving Expected Results
Sometimes, patients leave their chiropractor because they don’t see results. Results are often dependent on patients attending a series of treatments and performing exercises at home.
If you don’t have a communication system set up for patients to schedule follow-up appointments or to send reminders about home exercises, your patients may not experience the results they expect and mistakenly believe they need to attend a different chiropractor.
6. Surprise Bills
Patients are more likely to find a new chiropractor if they receive surprise bills for your services. Surprise billing can occur if your practice doesn’t use automated billing and payment processing. They can also happen when your practice’s insurance claims cycle doesn’t run smoothly, leaving a balance the patient didn’t expect.
Sending surprise bills to patients may lead them to move to a different chiropractic practice that makes it convenient for them to make same-day payments with electronic payment options like stored credit card data and payment services like ApplePay or Google Pay.
Fully Integrated EHR for Chiropractic Patient Retention
ChiroTouch is a fully integrated, cloud-based chiropractic EHR practice management system that offers solutions to the common patient retention problems that chiropractors face. ChiroTouch’s basic features and ancillary services equip your practice with practical solutions that help you retain your patients.
Both ChiroTouch Core and ChiroTouch Advanced offer your practice a multitude of beneficial patient retention features, including:
- Accessibility from anywhere, anytime, on any device
- Online appointment scheduling
- SOAP notes in seconds
- Simplified billing features like invoicing, receipts, and patient ledger
- Integrated payment processing
- Patient management features
- Robust security and data backup
- Insurance claim processing
CT Engage helps maintain communication with patients through email and text. With CT Engage, you reduce no-shows with automated appointment reminders. You can also help your patients feel taken care of with personalized messages and recall email campaigns.
CT InForms provides your practice with an updated method to gather patient information and move through the intake process. This reduces wait times for patients and makes your staff more available to give patients personalized attention. The service also sends follow-up surveys to your patients, which helps them feel heard and cared for as they leave your practice.
CT Payments helps your practice reduce billing errors and simplify the entire payment process. With CT Payments, you can take almost any type of patient payment at the time of service, including swipe, chip, ApplePay, and AndroidPay. Patients can also pay by phone.
Offering multiple electronic payment options reduces patient frustration about billing, prevents surprise bills later, and makes the process seamless for patients and staff. As a bonus for you, making payment convenient for your patients increases the chance that they will pay in full on the day of service.
Support Chiropractic Patient Retention with ChiroTouch
Chiropractic patient retention is vital to your practice’s success and growth. With ChiroTouch, the first fully integrated chiropractic EHR practice management software, you have the tools you need to communicate with patients, avoid surprise billing, and engage patients with updated communication methods.
Schedule your ChiroTouch demo today to find out how your practice can benefit from using ChiroTouch, the cloud standard in chiropractic EHR.