Take Pertinent Measurements
The accurate measurement of your indicators for practice success is just as important as the identifying which indicators to measure at all. Once you’ve targeted your critical KPIs, then work backwards to support the measurement of those KPIs within your business. Let’s take patient satisfaction, for example. Perhaps this is a KPI you find imminently valuable for your practice. How do you measure that? How do your peers measure that? Do they use surveys, phone calls, or social media to harvest feedback which can then be used to assign a number to the level of overall patient satisfaction within their practice? What methods have they found to be most successful? Contrast and compare with your fellow chiropractors and find ways to collectively hone your objectives to achieve more targeted, measurable results.
Collaborate With Peers and Leaders
Look to Peers and Industry Leaders
If you don’t know what to measure, you won’t know where to improve. Can’t find the definitive list of best practices and KPIs from your chiropractic industry leaders? Look again. It’s hidden, but it’s there. It lies within every conversation you have with your successful peers, in every webinar you watch, amidst every lecture you attend. Although benchmarking isn’t a term often thrown around in chiropractic, words such as practice profitability, patient retention, and patient satisfaction are. Look at the initiatives your chiropractic heroes are focused on and ask the questions: what core concepts are they touting and how do I measure them within my practice? Therein lies your list of best practices and the key to their corresponding KPIs.
In addition to your industry leaders, your peers are another great resource in the practice of benchmarking. What are their most important KPIs and how do they use them to indicate success of their strategies? How does your practice measure up? Workshop ideas with your peers and make sure that you are not only measuring the correct performance indicators for your industry and your practice, but that your results are actionable.
Implement, Monitor and Track
Best practices and KPIs can help you prioritize adjustments to your business methods, keep a close eye on your financial health, and map out your best path to bigger profits. Finding the KPIs that work for you doesn’t mean you have to take shots in the dark. Start seeking out the critical initiatives that your industry leaders are communicating. Reach out to your peers to collaborate on benchmarks to success. Once you have determined your benchmarks and start tracking them you can start to gauge what is working and not working in your practice. Tweaking your plan along the way to ensure success.