Chiropractic SEO Guide: How to Increase Traffic to Your Website
Chiropractic SEO is crucial for any chiropractic business website. Learn how to improve your chiropractic SEO with these simple tips and get more patients now!
If you’re on the Internet, you’re exposed to SEO, or search engine optimization, every time you use a search engine. SEO is not static – it changes regularly, generally based on what Google decides. New devices, like the Amazon Echo or Google Home, also drive SEO as more people turn to virtual assistants like Alexa to ask questions and receive recommendations. Voice SEO is increasing rapidly and will affect your chiropractic SEO marketing sooner rather than later.
Currently, most people view website content on their smartphones, and that makes a difference in your website’s appearance. If your website was designed primarily for desktops, you should check to make sure it is mobile compatible for SEO purposes. Sometimes, that consists of just tweaking your website’s design rather than a total overhaul. It may mean making paragraphs shorter and punchier since it’s hard to read large amounts of text on a mobile device.
Chiropractic SEO Keywords
You’ll commonly hear that many people are discovering your chiropractor practice “online,” which is great! That means your business is showing up when someone searches for a “chiropractor near me.” To make sure you pop up in searches, you’ll want to make sure you have commonly searched terms and phrases for your business; what you must not do, however, is “stuff” your keywords. With well-written chiropractic SEO, keywords flow naturally in the text and the reader isn’t aware that the material was written specifically for SEO purposes. Badly written chiropractic SEO has keywords all over the place, which is counterproductive since Google’s algorithms count not just the number of keywords, but their quality in order to determine page ranking. Keep in mind that Google makes minor changes to its algorithms just about every day, and major changes several times yearly. That’s why it’s imperative to keep up with the latest trends in chiropractor SEO.
As a chiropractor, it’s unlikely you have either the time or the expertise to stay abreast of what is current in SEO, so you may consider outsourcing your chiropractic SEO needs to a service specializing in SEO marketing, especially if they’ve worked with chiropractors in the past. If you want to write your own blog posts or have a chiropractic assistant do these honors, make sure the posts are at least 500 words long and have the keyword you are targeting in the title, along with a chiropractic keyword and related keywords within the content. When using photos, name each image for SEO purposes. Once you start blogging, you must produce fresh content on a regular basis. The more current, interesting and optimized your content is, the higher it may rank in searches.
Chiropractic Keywords and Blogging
If you enjoy writing and want to create and post your own blogs regularly, devise a system. Are you going to post a blog every week, every month, or somewhere in between? Consistency is key. You’ve probably seen DIY blog posts by professionals that look like they are written whenever the doctor or other professional in question had time. The post itself is probably fine, but there’s often an initial flurry of posts which steadily decrease so that a February posting isn’t followed by a subsequent post until September or later. Although the reason for the infrequent postings is likely due to lack of time, it doesn’t reflect well on your practice. Keep in mind that blog posts don’t have to consist of just words and a photo. If you like, you can embed appropriate video and/or audio in your blog posts.
Say you think you can write a 500-word post every other week, for a total of 24 posts annually. What are you going to write about? Perhaps the first post of the month involves new trends in chiropractic practice and care, and could appear on the site of just about any chiropractic practitioner in the country. That’s good information for your current patients. Think about your chiropractic keywords for these posts. If your post is about sports injuries, for example, that term should appear in the title, but other chiropractor keywords such as the types of sports injuries you treat most often in your practice. Keep an eye on the media for chiropractic posting ideas, and don’t shy away from a little controversy. For example, CBD or cannabis use for pain relief is a hot topic. No matter what side of the issue you fall on, it’s a question at least some of your patients surely have, and you can advise them on the pros and cons. Of course, if cannabis is not legal in your state, you must remind patients they are breaking the law should they choose to use this product.
Your second monthly post may prove more personal. It’s good to have a series aimed at new patients, perhaps a step-by-step explanation of what they can expect at their initial visit. You can use your blog to express your personal chiropractic philosophy, why you decided to enter chiropractic, and your opinion on particular practices. Your current and new patients can get to know you better this way, as well as understand more about chiropractic itself. You still need chiropractic keywords. Even though you are writing about more general chiropractic topics, use standard chiropractic keywords such as “back pain” and “neck pain” in your post for SEO purposes. Whatever your decision when it comes to blog post topics, don’t wait until the last minute, but prepare a list of possible topics for the year ahead. You can substitute topics when something newsworthy occurs. With a prepared list, you’re more inclined to write a blog rather than try to come up with a subject every two weeks.
Some of your blog posts may focus on workshops or other events your practice is hosting or involved in, and with a little tweaking, such posts can also serve as press releases or social media postings.
Local Chiropractor SEO
Local chiropractor SEO is among your most effective means of advertising. As a local chiropractor, you’ll incorporate keywords relating specifically to your location. Use of common chiropractic keywords such as “back pain” or “spinal manipulation” aren’t going to help you that much on a local basis, although you should include these terms on your site and blogs. With local SEO, you are targeting potential patients in your immediate vicinity, so your keywords will include your city along with “back pain.” Here’s an example: Chiropractic adjustments Philadelphia. The more specific, the better, so if you live in a city, your local SEO would include your neighborhood, such as “chiropractic adjustments Germantown” or “chiropractic adjustments San Diego.” On a local basis, you don’t need to include “chiropractic adjustments Pennsylvania” in your SEO, as your patients aren’t coming from all over the state. You’ll also need to incorporate your name, address, and phone number into your local SEO – and make sure everything is spelled correctly.
Put your information on as many local online medical directories as possible. Not only does this make it easier for patients to find you, but such listings help you acquire good backlinks that aid in sending traffic to your website. Use local SEO throughout your content, always in a natural form, such as, “If you’re looking for a caring chiropractor in Fishtown… “ You also want to use Google My Business, which includes not only your address and contact information but photos and reviews. Encourage satisfied patients to leave good reviews on your website so that those seeking chiropractic care receive the kind of specific information for which they are searching.
How ChiroTouch Can Help
While chiropractic keywords are vital, even more important is developing a strong content strategy and sticking with it. That means regularly posting fresh content on your website, and ensuring that content matches not just chiropractic SEO needs, but the needs of your current and potential patients. That’s where ChiroTouch can help. Our software offers plenty of patient engagement tools to help you reach out to patients and expand your business. Call us today and find out how ChiroTouch can improve your practice by scheduling a demo.