September 6, 2018 by ChiroTouch Article EHR, Business Management
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Want to get more traffic, leads, and patients? Google Ads chiropractic advertising is a great way to do just that! Learn how to get started with your campaigns.

Google Ads for Chiropractors

If your practice isn’t using Google Ads, formerly known as Google AdWords, in its chiropractic advertising, that’s an oversight requiring correction. Google Ads is a pay per click (PPC) system in which Google receives a fee every time someone clicks on your ad. What would you receive in return? Your practice gets featured on the first page of Google search results for the keywords you bid on. With Google Ads for chiropractors, you are seen by more potential patients, but you only pay for the service when someone clicks on your ad. One benefit of chiropractic ads is that those searching for a chiropractor online really have a need for one, or they are searching for another person with a need. It’s not a search generally undertaken out of boredom or because they want to compare pricing and offers, as so often happens in the retail world. Google ads appear above or below the results when people use keywords you’ve chosen – such as “chiropractor your city” – but you can also target your ads to appear on websites possible patients may visit.

ROI on Google Ads for Chiropractors

Google Ads offers a good return on investment for chiropractic advertising. That doesn’t mean you can start using Google Ads and your phone rings off the hook for new appointments. It’s crucial to conduct the right kind of Google Ads campaign, and few chiropractors or their staff can do this on their own. Fortunately, there are plenty of agencies specializing in chiropractic that can create an effective Google Ads campaign for your practice. Allocating enough money towards this purpose is also critical, since a chiropractor with a small budget may not find Google Ads that useful.

A successful Google Ads campaign boils down to the number of clicks you receive, and the number of new patients visiting your practice. For example, if new patients are worth $1,000 each, and you pay Google $6.50 for each click you receive, you will probably receive 15 clicks to generate a lead, and need three leads to produce a new patient. If you allocate just $10 daily toward Google Ads, or $200 monthly when run only on work days, you’re likely to receive 40 clicks a month, which generates just under two leads, but let’s call it three because it’s so close. You should receive one new patient under this formula. You paid $200 for the ads and received a new patient at $1,000, so your profit is $800. Increase your Google Ads budget substantially, to $90 per day or $1,800 for the month, and you should receive 280 clicks and 19 leads. That is about nine new patients per month, or $9,000. In this scenario, your profit is $7,200.

There’s no other form of chiropractic advertising that gives you that kind of return. Other forms of advertising, including social media marketing, are important, but Ads for chiropractors reigns supreme. Another plus: With Google Ads, you have more control over your ad campaigns. You can choose the keywords you want, spend what you want to spend, and start or stop your campaign with just one click. Google Ad’s sophisticated analytics allow you to monitor every ad­ and even every keyword’s performance.

The Importance of Your Website for Google Ads

When potential patients click on your ad, they are generally directed to your website. If your website is less than top notch, you may never see that person in your office. All of the information a patient wants should be easy to find and easy to read. The site must include a strong call to action (CTA) so patients feel they have found the person who can relieve their back pain. Before committing to a Google Ads campaign, review your website and see what needs tweaking or overhauling. The success or failure of PPC for chiropractors depends on it. You don’t want to waste money on ads if your website needs updating. Remember that you only get one chance to make a first impression, and that’s what your website does for you.

ChiroTouch Can Help You Strategize Chiropractic Advertising

You already know that ChiroTouch offers a state-of-the-art software system for your practice, but it offers even more. ChiroTouch products contain features to help you with your chiropractic marketing strategies. Call us today and find out how ChiroTouch improves your practice, and your bottom line, by scheduling a demo.

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