How Automated Exercise Programs Can Boost Patient Retention - Chirotouch


  • Exercise helps patients with both chronic health conditions and injuries to recover better and have less pain.
  • Sending automated exercise programs to chiropractic patients through email can make chiropractic visits more effective.
  • Patients will sense that treatment is working and want to continue.

Chiropractic care is important for correcting imbalances in the body’s functions as well as treating and repairing injuries. But even the best chiropractic care will only be a temporary fix for many chiropractic patients if they don’t take care of their bodies between visits.

Most patients will need to return to their chiropractor again and again to have the same problems adjusted if they don’t exercise their bodies to strengthen and repair them. While it’s true that ongoing patient care may be a goal for chiropractors, they also want their patients to be as healthy and strong as possible — and that means exercise.

Imagine how far chiropractors could take their patients if those patients exercised to resolve the initial problems and pain points they had as new patients. Now, imagine how motivated patients would be to continue their care if they could see definite progress and improvement over time.

People tend to want to keep doing what’s working. It’s a great idea to remind your patients that exercise works to heal and improve the body. It also helps people stay motivated to keep their care regimen going in order to keep seeing benefits from both the exercise and their chiropractic treatment.

The Importance of Exercise

Exercise and its role in strengthening the body have many important benefits for chiropractic patients. Done properly, exercise can decrease pain, slow or decrease muscle deterioration, increase stability and range of motion, and prevent new or recurring injuries.

The number one cause of injury is a previous injury, according to sports chiropractor and owner of the company Web Exercises Dr. David Cruz.

Dr. Cruz reminds us that when people are injured, they begin to move differently, sometimes asymmetrically, which can cause further injury as well as pain from too much pressure on certain muscles and joints. When people learn to move properly through exercise, they can prevent many of these injuries from occurring.

In addition, regular exercise and movement can greatly reduce people’s risk of death compared to those who don’t exercise. These benefits are due to better circulation, improved heart health, and often, a reduction in weight that may feel modest but has profound effects on overall health.

(To see more from Dr. Cruz, check out the ChiroTouch on-demand webinar Are You Ignoring Exercise as Part of Your Care Plan? It’s Time to Think Again!.)

Woman stretching on the floor

Using CTSmartFit to Send Exercise Programs to Chiropractic Patients

It’s a given that chiropractors should provide exercises to their patients. But logistically, many practices say they just don’t have time to formulate an exercise regimen for all of their patients, teach them how to do it, and provide instructions they can use at home.

This can be a time-consuming process that takes hours for each active patient and must be repeated often as patient needs change. But there is an easier way.

The ChiroTouch module CTSmartFit lets you automate and send regular exercise prescriptions to your patients that they can do at home. It contains videos by Web Exercises and more than 80 exercise programs for different parts of the body and different needs.

The programs can be customized in seconds with the touch of a button. Practices can create their own protocols for each patient or type of patient as well as for special or patient-specific needs.

CTSmartFit automates the process of providing exercise to patients, saving your practice hours of formulating plans and delivering them. The tool even automatically adds the exercise programs to patient notes, saving even more time and making it easy for the practitioner to see what the patient has been prescribed.

Many chiropractors have patients who haven’t visited their practices since the beginning of the pandemic and are still hesitant to attend in-person sessions. Sending them customized exercise programs can be a way to keep in touch, keep your practice in their minds, and offer added value your patients will appreciate.

Additionally, exercise protocols can be billed to insurance, providing a source of revenue for your practice.

Stretching in a living room

Using ChiroTouch to Increase Patient Retention

When patients experience the impact of exercise on their pain levels, strength, and overall health, they will really begin to feel that chiropractic care is working for them. For many people receiving treatment for an injury or chronic condition, anything that can help them be healthier and more aware of their body’s functioning is a welcome advancement.

These patients will be more likely to continue their chiropractic care so they can continue to experience the health benefits of doing so. Who doesn’t want to feel great? As a bonus, satisfied patients will often become enthusiastic ambassadors for your practice, leave positive social media reviews, and boost your practice’s brand.

CTSmartFit is only one of ChiroTouch’s features designed to make patient retention efforts easy. The CTSmartFit module works together with CTAppointments and CTInTouch to keep patients informed about their care and how they can maximize the impact of the care they receive.

Patients can use CTAppointments to book online appointments, then add them automatically to their personal calendars, which reduces missed appointments and prioritizes their chiropractic care.

With CTInTouch, you can send automated appointment, exercise, and missed-appointment reminders. You can also use CTInTouch to send birthday greetings and other personalized communications. These are messages that patients are often happy to get.

Most reminder messages from medical professionals ask you to book a return appointment or pay an invoice, things that patients often perceive to benefit the practice more than the patient.

Using ChiroTouch’s patient communication tools allows you to automate messages that your patients will be glad to receive because they offer them something of value — such as exercise programs — without asking for anything in return.

Setting up these automated exercise protocols and reminders takes only a few seconds for each patient. They can then be repeated over and over again without any additional effort on your part. The time spent creating these messages will pay off quickly, even if only a small percentage of patients make return appointments.

For More Information​​​​

To learn more about what ChiroTouch additional services, including CTInTouch and CTAppointments, can do for your practice, see our Products and Services page.

If you’d like to know more about the value of exercise for chiropractic patients and using CTSmartFit for your patients, listen to our podcasts, Exercise Prescriptions and Improved Patient Outcomes and Staying Fit While Staying Home.

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We’d also love to show you more of the many ways a ChiroTouch subscription can help you and your staff run a more efficient practice. Book a no-obligation demo today to learn how we can help your practice be the best it can be.

And as always, have a well-adjusted day!

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