Looking for a New Year’s resolution for your practice? How about boosting your chiropractic blog?
The New Year is fast approaching. If you haven’t made any resolutions about how to improve your chiropractic practice for 2019, now’s the time to start. You may have some ideas about resolutions based on your personal circumstances, but odds are improving your blog isn’t at the top of the list. In fact, it should be! Blogging is a great method of marketing your practice to new patients and educating current and potential clients.
The Importance of Chiropractic Blogging
Regular blogging using the right keywords boosts search engine optimization (SEO), making it easier for new patients to find your practice. While the use of keywords is crucial, it’s the quality of the blog that makes the difference.
How to Plan Chiropractic Blog Content
What do patients want to know about your practice? What are the critical things you want them to know? Once you’ve ascertained the information you should provide in a blog, think about the different patients you have – or hope to have – and write blogs for various viewpoints. For example, a blog about “What to Expect at Your First Chiropractic Office Visit” isn’t geared toward your long-time clients, but those unfamiliar with chiropractic who are searching for a practitioner will appreciate knowing how the process works. If you specialize, put together blogs about various sports injuries and how chiropractic can improve healing. To encourage the occasional patient to come in more frequently, let them know why regular visits improve conditions in the long-term. Perhaps there’s an issue gaining media attention regarding chiropractic – let your patients know your take on the subject. When you’re planning your chiropractic blog content over the course of the year, make sure to include something for everyone. Every patient should come away learning something new with each post.
As the chiropractor, you are the authority when it comes to blog posts. However, don’t disregard other sources. Your staff may come up with good ideas. Every blog doesn’t have to deal with chiropractic per se. It should deal with a relevant issue, such as insurance and chiropractic.
What Your Chiropractic Blog Post Should Contain
While educational information is your top priority, your chiropractic blog post should contain more than just words and a photo. Combine different forms of media into your blog post to reach the widest audience and encourage sharing. This means video, audio and infographics. For example, if you want to personalize your practice, take a video of your staff and office and talk about the services you provide. Upload the video to Facebook Live or a similar platform, then post it to your blog.
Keep standardization in mind as you create blog posts. That doesn’t mean every post must contain the same elements. It does mean that you should post on a regular basis, whether weekly or monthly, share them on your Facebook and other social media pages, and send them to patients in your database via an email or text link. Your chiropractic blog is one of your top marketing tools, so use it to your best advantage.