Chiropractic SEO is crucial for any chiropractic business website. Learn how to improve your chiropractic SEO with these simple tips and get more patients now!
If you’re on the Internet, you’re exposed to SEO, or search engine optimization, every time you use a search engine. SEO is not static – it changes regularly, generally based on what Google decides. New devices, like the Amazon Echo or Google Home, also drive SEO as more people turn to virtual assistants like Alexa to ask questions and receive recommendations. Voice SEO is increasing rapidly, and will affect your chiropractic SEO marketing sooner rather than later.
Currently, most people view website content on their smartphones, and that makes a difference in your website’s appearance. If your website was designed primarily for desktops, you should check to make sure it is mobile compatible for SEO purposes. Sometimes, that consists of just tweaking your website’s design rather than a total overhaul. It may mean making paragraphs shorter and punchier, since it’s hard to read large amounts of text on a mobile device.
Chiropractic SEO Keywords
You’ll commonly hear that many people are discovering your chiropractor practice “online,” which is great! That means your business is showing up when someone searches for a “chiropractor near me.” To make sure you pop up in searches, you’ll want to make sure you have commonly searched terms and phrases for your business; what you must not do, however, is “stuff” your keywords. With well-written SEO, keywords flow naturally in the text and the reader isn’t aware that the material was written specifically for SEO purposes. Badly written SEO has keywords all over the place, which is counterproductive since Google’s algorithms count not just the number of keywords, but their quality in order to determine page ranking. Keep in mind that Google makes minor changes to its algorithms just about every day, and major changes several times yearly. That’s why it’s imperative to keep up with the latest trends in chiropractor SEO.
As a chiropractor, it’s unlikely you have either the time or the expertise to stay abreast of what is current in SEO, so you may consider outsourcing your chiropractic SEO needs to a service specializing in SEO marketing, especially if they’ve worked with chiropractors in the past. If you want to write your own blog posts, or have a chiropractic assistant do these honors, make sure the posts are at least 500 words long and have the keyword you are targeting in the title, along with a keyword and related keywords within the content. When using photos, name each image for SEO purposes. Once you start blogging, you must produce fresh content on a regular basis. The more current, interesting and optimized your content is, the higher it may rank in searches.
Local Chiropractor SEO
Local chiropractor SEO is among your most effective means of advertising. As a local chiropractor, you’ll incorporate keywords relating specifically to your location. Use of common chiropractic keywords such as “back pain” or “spinal manipulation” aren’t going to help you that much on a local basis, although you should include these terms on your site and blogs. With local SEO, you are targeting potential patients in your immediate vicinity, so your keywords will include your city along with “back pain.” Here’s an example: Chiropractic adjustments Philadelphia. The more specific, the better, so if you live in a city, your local SEO would include your neighborhood, such as “chiropractic adjustments Germantown” or “chiropractic adjustments San Diego.” On a local basis, you don’t need to include “chiropractic adjustments Pennsylvania” in your SEO, as your patients aren’t coming from all over the state. You’ll also need to incorporate your name, address, and phone number into your local SEO – and make sure everything is spelled correctly.
Put your information on as many local online medical directories as possible. Not only does this make it easier for patients to find you, but such listings help you acquire good backlinks that aid in sending traffic to your website. Use local SEO throughout your content, always in a natural form, such as, “If you’re looking for a caring chiropractor in Fishtown… “ You also want to use Google My Business, which includes not only your address and contact information, but photos and reviews. Encourage satisfied patients to leave good reviews on your website so that those seeking chiropractic care receive the kind of specific information for which they are searching.
While keywords are vital, even more important is developing a strong content strategy and sticking with it. That means regularly posting fresh content on your website, and ensuring that content matches not just SEO needs, but the needs of your current and potential patients. That’s where ChiroTouch can help. Our software offers plenty of patient engagement tools to help you reach out to patients and expand your business. Call us today and find out how ChiroTouch can improve your practice by scheduling a demo.