You work in your practice every day. But just how often do you take the time to work on your practice? We all know that efficiency is critical to practice success, yet how often do we, as business owners, stop to ask exactly what it means to be efficient? Is efficiency simply doing things faster with more coffee? Well yes of course coffee helps, but certainly that’s not all there is to it. According to the Merriam-Webster dictionary, efficiency is as follows:
The ability to do something or produce something without wasting materials, time, or energy.
Learning to improve your efficiency can be achieved by using a multi-tiered approach. First, turn your attention towards your technology experts. Technology is used across the industry and by chiropractors practicing all types of therapeutic approaches. One of the main benefits of keeping pace with chiropractic technology is this broad spectrum of affiliates, coaches, and industry leaders that have partnered with leading technology providers. These partnerships are focused on building a platform on which to provide educational webinars, tools, articles, and more to assist individuals in their efforts to increase their practice efficiency. Resources such as ChiroTouch’s CTAcademy host countless webinars from industry leaders on personal finances, documentation, communication, marketing, and more.
You don’t know what you don’t know, and that alone can decrease your profitability. Staying connected to your business means that you can address issues as they arise, make scheduling changes, and keep apprised of new information. IT mobility is increasing and reshaping business models worldwide. Mobile access to your practice can give you better business intelligence on-the-go. You’re able to improve employee performance by remaining in contact with them, whether or not you are physically within the confines of the office. This constant collaboration can increase decision-making turnaround times. It can even reduce the bottlenecks that are negatively impacting the efficiency of your business.
Take the Time to Review
You may have been running your practice for years using processes you know by heart. However, when was the last time you sat down and reviewed the way you organize your business from a bird’s eye view? Have you identified key performance indicators (KPI) that tell you how your business is running month over month and year over year? Have you ever revisited that workaround you implemented long ago that didn’t seem to have a solution? There may be automation tools in the market today that can fill those gaps. The answer is out there, waiting patiently for the question “can I do this more efficiently today” to resurface in your mind.
The weighty responsibility of continually making your business more efficient does not have to rest solely on your shoulders. Every individual in your office can be a beacon of invention and a purveyor of education. Reward your employees for finding better solutions and creating efficiency, and promote an appropriate venue wherein they can do so. Create a monthly team challenge and encourage everyone to scour the industry and those like it for new, innovative ways to get more out of less within the workplace.
Join the Conversation
Every DC has a story to tell that has helped them improve their own business over the years. Subscribe to industry blogs that are interesting, join Facebook and LinkedIn groups that revolve around running a small practice, read online magazines such as Chiropractic Economics and Dynamic Chiropractic, and attend workshops and continuing education opportunities that can help spark new ideas.
Increasing your business efficiency can increase your profits without requiring that you procure any additional resources. Keep pace with industry experts, get connected with your technology providers, and take advantage of resources. Resources such as, webinars, blogs, articles, seminars, and continuing education courses wherever possible. Make it a point to set you and your staff on a path to efficiency and make sure everyone on board rises to the challenge, bringing news from industry gurus and business efficiency experts. Working in your practice is essential, but it should not come at the expense of working on your practice to bring new ideas to the table, revisit challenges that may have new technological solutions, and learning from seasoned professionals near and far.