In today’s competitive and connected market, a strong online marketing strategy is an essential tool of any successful business. Gone are the days where word of mouth and print advertisements reigned supreme. Today, a strong online presence paired with the ability to play the Search Engine Optimization (SEO) game is a significant factor in making your practice profitable, and keeping it that way. Online marketing is vital to the pulse of your practice, and SEO is the fuel that keeps it going strong.
If you can’t find a way to help your practice float to the top of online searches for chiropractic services in your area, your business could suffer. Good SEO can be a moving target, but with a little bit of knowledge and perseverance, you can expect to keep your online traffic bustling, and your business healthy and competitive on the online market.
On-page, Off-page, and Local Optimization
There is more to an online presence than having a flashy website. You must also gain favor in search engine results by ensuring you and ensure you’re incorporating relevant keywords into your content that can effectively drive traffic to your website. If you’re beginning to think that this sounds like a formidable undertaking that will require an impressive out-of-pocket expense and more time than you have available, think again. A little bit of up-front elbow grease paired with some simple tips can help you beat the Google game and get your practice into the spotlight of success with only a reasonable amount of effort.
On-page optimization helps your website clearly state its purpose. This allows search engines to find it and display your content at the appropriate times to catch the interest of potential clients. In other words, on-page optimization gets you in front of the right sets of eyes. Let search engines know what you’re offering by making sure that your website content is well-written, relevant, and of substance. Use relevant keywords at a density that tells search engines you are serious about your business and a legitimate provider.
A good website is a great start to any online marketing strategy, but the efforts shouldn’t stop there. It’s also important to build up your social media presence on sites such as Facebook and Twitter. Maintain a blog, post in relevant forums, link back to your site, keep your social media outlets updated, and submit guest articles to relevant organizations that have a significant online presence.
Local SEO also plays an important role in the chiropractor’s online arsenal. Whereas many businesses are location-independent, it is highly important for chiropractors to reach out to their local community. With a brick-and-mortar practice, you must ensure that prospects within your community are finding you when they search for a Chiropractor. Local SEO tells search engines where you are located. This helps to make sure that you are a frontrunner in your community’s online chiropractic services search. Help your potential clients find you by:
- Claiming your Google My Business page
- Adding your name, address and phone number to each one of your website pages
- Acquiring local Yelp and Google reviews
- Focusing on local groups via Facebook, LinkedIn, and others
- Commenting and writing guest articles for locally-based, niche blogs
- Providing other local businesses with positive reviews
Tips for a Comprehensive SEO Strategy
There are plenty of ways to get your name out there, but, maintaining a comprehensive SEO strategy can help you stay relevant and available to the online world. Keep these tips in mind when building out your strategy:
- Determine relevant keywords and make sure that you incorporate them thoughtfully into your website
- Maintain high quality website content that proves your legitimacy to search engines
- Get local notoriety by participating in local online groups and reviewing fellow business owners
- Keep your social media sites up to date and provide interesting, shareable content
- Spread your name, address, and contact information liberally around the web
It doesn’t take much to build an active online presence. Plus, with a brick and mortar business you can focus on your community and your limited circle of local competition. An active SEO strategy can help you market effectively to an audience that frequently turns to the internet to help guide them on their quest to find the best local service providers. Step up your online game and help ensure that their local chiropractic service provider is you.