Your practice is a large investment that affects a great many aspects of your life. Your business consumes a large part of your days, and the contributions you make to your practice are in many ways equally returned by your practice’s beneficial contributions to your quality of life.
There are a great many ways that you can help bolster the profitability of your practice and reap the rewards that comes with a booming, successful business that can help you get the most out of your years in practice. By taking proactive steps to play in the social media arena and market aggressively, request referrals, take advantage of available technology, and step up your professionalism, you can build a practice that you’re exceptionally proud to be a part of, and one that can help you enjoy a desirable lifestyle.
Take Advantage of Technology
The technology you choose to implement within your practice is more than simply a tool to help you quickly record your daily SOAP notes. It is a bold investment in the way you do your business both today, and far into the future. So take advantage of a software that can support your practice as it stands, and one that can also support the vision you have of your practice five, or even ten years down the line.
There are many drawbacks of purchasing a technology you’ll eventually outgrow, including the financial investment and the training time it takes to switch platforms mid-game. You may have extra time today to carefully configure your software and learn how to most effectively leverage every feature, but imagine the day when your patients are bursting at the seams of your chosen software and you rarely have extra time between one patient and the next. Take the time you have available early on to ensure your practice is scalable and customizable, your manual processes are automated at every opportunity, and your operating costs are minimized.
A paperless practice does more than keep your patient files in order, it also helps you store, retrieve, and share documents at the touch of a button. And a scalable technology makes searching for patient files just as easy, whether you have one patient in the system or thousands. Technology can also help you schedule more easily, and keep a finger on the pulse of your practice whether or not you are in the office. With seamless scheduling, your practice can virtually run itself, leaving you and your staff to do what you do best. Patients that can sign in, find your staff, and conduct their payments swiftly, will also tend to have a general review of your office that is one of speed and efficiency. In addition, you’ll keep your practice moving full speed ahead.
Start Getting Social
Social media is no longer the latest trend in casual communication; it is now a staple in the business world and a mandatory part of any comprehensive marketing plan. Promoting yourself online helps you connect with patients outside of their appointments, as well as gain valuable feedback on your services and open yourself up to the opportunity for passive referrals.
The cheapest and easiest way to create a successful following is by building a strong online presence that can help you connect with each individual that makes up your business. The most important tip here is to create engagement and then keep that engagement. If you have every social media account known to man and each one brings to mind a lonely desert and aimless tumbleweeds, then you need to revisit your strategy. Choose a few that you know you can maintain reliably, fill them with interesting information, connect them with your community, and sow those seeds religiously until you have built a substantial following.
There are countless free resources online to help you get started and understand just what attracts (and keeps) your target audience engaged with your online social media presence. Do your homework and practice diligence, and you’ll be amazed at what the power of online social media marketing can do to jumpstart your practice.
While we’re speaking about ways to increase your business, let’s discuss additional community involvement. If the members of your community don’t know who you are, they will not seek out your services. It’s as simple as that. And if your practice location happens to be tucked away in an inconspicuous spot, you have the added challenge of picking up the attention of passers-by. So get out there and get the attention you deserve! Host a Lunch and Learn, give talks at local schools and community centers, and interact with your local business owners.
Make a Great First Impression
Maybe you’ve been a little lax with your waiting room, your tables have gotten a little frayed around the edges, or your computers are beginning to look like antiques. It may be what’s inside that counts, but first impressions are everything, and your practice’s outward appearance is what will get you that second look.
Take a peek around your practice and ask yourself whether or not your practice gives off an air of organization and professionalism. If not, you have some work to do. Take the time to give your practice a makeover, fix those items on your to-do list, and purchase those upgrades on your bucket list.
You may have the greatest amount of passion and expertise to offer, but do believe your patients are paying attention to your practice’s appearance as well. Swap out those magazines, set up a coffee station, and decorate those drab walls. A little bit of style elevation can go a long way in the eyes of your patients.
And consider this – your patient’s all live in a world dominated by technology and innovation – is this what they experience in your practice? Are they comforted by signs you run a modern-day healthcare operation, or do they walk into your practice with more technology in their pocket than you have in your practice?
Request Those Referrals
Many are uncomfortable asking others to talk us up to their contacts. However, spreading your name by word-of-mouth doesn’t cost your patients but a moment of their time, and nothing provides motivation for a referral like restoration to health – all without drugs or surgery. Provide business cards at the front desk to make their job easier, and incorporate your web address and social media contact info on the card as well.
Configuring your practice for ultimate profitability requires ingenuity and perseverance, and the rewards gained from that persistent and concerted effort can help you build up a premium and profitable practice, and keep that practice running on all cylinders far into the foreseeable future.