The Business of Chiropractic
For years, chiropractic colleges have focused on one thing—training students to be great doctors. Upon graduation, students were well versed in anatomy, physiology, clinical sciences, and a variety of adjusting techniques. Although they had the ability to be great healers, some weren’t getting the chance to do any healing. The doctor-only mentality of a chiropractic education neglects one very important aspect—business.
Of course, helping people live healthier, happier, fuller lives is the ultimate goal of chiropractic, but if chiropractors can’t run successful businesses and keep their doors open, all their knowledge, skill, and technique is wasted.
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