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Assessing Patient Expectation and Building Retention

The person seeking help from a chiropractor has undergone an internal process of evaluation, introspective question and answer, and perhaps, a bit of investigation with others before ever contacting an office for help. I contend that by initially exploring what is in the patient’s mind during this discerning process, and then each day you encounter the patient, you can obtain insight into how to do a better job of meeting the patient’s expectations and attempting to actually exceed them. Pain and fear share a great deal. Fight or flight: an elevated heart rate and or increased respiratory rate, anxiety, desperation, and at times, anger. A patient seeking your help is driven to you by a combination of physiological and psychological responses or reactions. The conventions of society, though less...

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