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ChiroTouch Brings Focus on Marketing to Chiropractors with Release of Dr. Michael Failla’s Latest White Paper

Friday, August 13th, 2010

San Diego, CA – August 13, 2010 – In the effort to help chiropractors market their practices effectively in the digital age, ChiroTouch™, the nation's leader in chiropractic software, recently published "Marketing for a Digital Age," a white paper authored by ChiroTouch co-founder and chiropractor Dr. Michael Failla.

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Marketing for a Digital Age

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Chiropractors today face some serious and significant challenges that professionals in the past never had to deal with. In addition to updating their databases with new chiropractic software, individuals now have to figure out just how to market their services effectively in this new, digital age. This century is vastly different from the last, and any chiropractor should recognize that. If you are going to stay competitive, you need a more updated approach to pull in business. The best way to view these changes is by seeing them as opportunities to shine. Simply having new chiropractic software is not enough. You have to know how to

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