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Be Good at Getting Them, Be GREAT at Keeping Them

Dr. Joe Borio - Chiropassion Consulting
Recorded 1/15/2013 View Webinar

Spend an hour with Dr. Joe Borio, one of the most successful chiropractors on the planet and learn the secrets of serving others.

Dr. Joe started Chiropassion Consulting ten years ago in an effort to help other chiropractors and their teams reach their highest level of service possible. Dr. Joe practices as he coaches his clients; with passion and hard work; he cares as much about the practices he oversees as his own. His clients will tell you he is an honest man with a great outlook and a warm personality whose motivational speaking and conviction for his love of chiropractic are apparent in everything he does.

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The Simplest Solution: Using Progress Exam Results to Kick-Start Your Retention

Dr. David Fletcher, Chairman and Chief Clinical Officer for CLA
Recorded 11/13/2012 View Webinar

Join Dr. David Fletcher, chairman and chief clinical officer for CLA, as he introduces methods to communicate chiropractic. As BJ said, "It's as simple as that!" The Chiropractic Leadership Alliance(CLA) created and hosts the world’s leading chiropractic seminar known as Total Solution. In that program, DCs are taught that the answer to high-volume and high-retention practice is the Simplest Solution.

Dr. Fletcher is a master communicator of the chiropractic message. He has led thousands of doctors in programs that train them how to be productive, happy, and organized. In his new role as chairman and owner of CLA, the world's leading neural scanning technology company, he is reaching out and inspiring doctors to re-discover their greatness and share the message of chiropractic. CLA and its sister company, Creating Wellness, have developed strategies to make today's practices perform at their peak levels. Dr. Fletcher's passion is chiropractic, and he remains active in the practice while lecturing and guiding CLA/CWA.

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Dr. Mary Oberstein

Life Chiropractic Center
San Diego, CA
06-22-2011

“One of the biggest selling points for me was, that we do a lot of personal injury and the attorneys are always asking for notes on each visit because our notes are done so specifically that when attorneys call, we just print up the notes. That’s the great thing about ChiroTouch. Another feature of ChiroTouch that I love is, any reports we need, any statistical report or appointment reports…we ask our staff to run us a report and it’s literally under a minute to get that report. We just plug in the criteria and we can get reports for one month, or one year, my staff loves it. ”

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Marketing for a Digital Age

marteting190

Chiropractors today face some serious and significant challenges that professionals in the past never had to deal with. In addition to updating their databases with new chiropractic software, individuals now have to figure out just how to market their services effectively in this new, digital age. This century is vastly different from the last, and any chiropractor should recognize that. If you are going to stay competitive, you need a more updated approach to pull in business. The best way to view these changes is by seeing them as opportunities to shine. Simply having new chiropractic software is not enough. You have to know how to

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Assessing Patient Expectation and Building Retention

The person seeking help from a chiropractor has undergone an internal process of evaluation, introspective question and answer, and perhaps, a bit of investigation with others before ever contacting an office for help. I contend that by initially exploring what is in the patient’s mind during this discerning process, and then each day you encounter the patient, you can obtain insight into how to do a better job of meeting the patient’s expectations and attempting to actually exceed them. Pain and fear share a great deal. Fight or flight: an elevated heart rate and or increased respiratory rate, anxiety, desperation, and at times, anger. A patient seeking your help is driven to you by a combination of physiological and psychological responses or reactions. The conventions of society, though less...

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True Wellness Model

Many chiropractors tell me they practice a TRUE wellness model. But when we look at their statistics, procedures, and communications, the truth is many of them do not!  The great news is, more and more chiropractors want a wellness practice; they just don’t know how to do it.

If people really knew what was going on with their health, if they really knew what we do, if they really knew that they had a health problem and not a back problem, AND we could help them get healthy and stay healthy for a lifetime, then all we would have to do is show them how they can have it! 

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What is Your Chiropractic Message?

drconsult2I have spent a great deal of time thinking about this specific question.  I was trying to come up with the ideal way to package what I offer so that my message would be completely congruent when talking to clients and people in my community about what it is that I provide as a chiropractor.  Was I a back and neck pain doctor?  Was I a family doctor seeing people from womb to tomb?  Was I a wellness or subluxation-based doctor?

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