Are You Sitting on a Diamond Mine?
I remember hearing a tale of a wealthy farmer in South Africa that sold his land to go searching for diamonds. The farmer exhausts his fortune in this quest and becomes destitute while the person that purchased the farmer's land stumbles upon great stores of diamonds that are buried in the farmer's own back yard. The moral of this story is that we should never go off looking for treasure and miss the opportunities that we are sitting on.
How many of us as business men and women in our lust for new clients, stumble past a large cache of diamonds that are hidden right in our office, under our noses, if only we knew where to look. Wouldn’t it be great if there was a way to find and harvest these leads with campaigns to stimulate new business from these existing relationships? Read the rest of this post »
