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The Power of Functional Assessments

Chiropractor Adjusting PatientAs doctors of chiropractic we are becoming ever more aware of the increasing demand from third parties to objectify and document our patient’s status in order to justify care.  We understand that these agencies are interested in us demonstrating that progress is being made and that the visits we are requesting are absolutely necessary. While we don’t want to overcharge or overextend our services, we also don’t want to under treat or improperly manage our patient’s care either.

From our training we realize that pain and provocative tests related to inflammation caused by a trauma will normally subside during the first 2 weeks of care and what remains after the acute stage of injury are functional losses due to immobilization, tissue damage and disuse that need to be rehabilitated in order to improve performance.

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The Art of Coding and Billing

As much as coding and billing is an art; it can also be a science. One insurance company wants a certain CPT code with one modifier, another wants no modifier at all, and yet another insurer wants a totally different modifier for that same code. That is one of the unpleasant aspects of coding and billing which makes it an art; among many other egregious insurance company practices that keep us all guessing as to what they really want.

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The Single Best Tool for Retention and Growth

publicspeakingWhat would your practice be like if people started your care plan and continued on with supportive care, while at the same time sending their friends and family in?  How long would it take before there was no more room on your schedule for new patients?  How much more profitable would you be and how much more fun would you be having?  What would you give not to have to spend more money on expensive advertising or marketing materials?

What is this amazing magical tool and where can you get your hands on it?

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Dinner With Doc

What does a dinner talk do for you, your patients, your community and CHIROPRACTIC?

  1. People who know more, refer more! By educating your patients and your community you are assured that they will not only value the concepts of chiropractic corrective care, the subluxation, and the adjustment, but will also build up the credibility of chiropractic in general. They will also see you as their family’s wellness provider.

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Design Your Own Drip-Education® System One of the Simple Secrets to 300+ Visit Patients

This article will focus on the marketing you need to do to keep your patients longer. I always say it’s better to keep a patient for life-time than it is to just keep getting more new ones. This is one of the techniques I have used for nearly 15 years to build a practice full of 300+ visit patients. After all, if you’re really seeing people for life-time wellness care, you should have tons of people with hundreds of visits over the course of many years.

When you went to chiropractic school, how long was it before you REALLY understood chiropractic? For some of you, how long were you in practice before you REALLY understood chiropractic? When I ask docs this question, I typically hear some number of years as the answer. "It wasn't until I graduated and practiced a few years before I really understood chiropractic."

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The Business of Chiropractic

For years, chiropractic colleges have focused on one thing—training students to be great doctors. Upon graduation, students were well versed in anatomy, physiology, clinical sciences, and a variety of adjusting techniques. Although they had the ability to be great healers, some weren’t getting the chance to do any healing. The doctor-only mentality of a chiropractic education neglects one very important aspect—business.

Of course, helping people live healthier, happier, fuller lives is the ultimate goal of chiropractic, but if chiropractors can’t run successful businesses and keep their doors open, all their knowledge, skill, and technique is wasted.

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Are You Thriving In These Economic Times?

Who is thriving during these economic times? Chiropractors who are changing their game are! The truth is, in times like these, if you keep doing the same thing you’ve always done, your numbers will go down. When the circumstances change (which they have), to have a thriving practice you need to get better at everything you do! This means your skills, your service, and most of all your communications.

In downturn economies, healthcare is one of the industries that continues to experience growth. The trouble is that people are not looking in the yellow pages for a Chiropractor to find health!

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Embracing Change

Last Friday I was speaking with a doctor about his practice. He confided in me that his patient visits were down, as were his collections, and that he didn’t feel that things were moving in the right direction. Because of this,he didn’t feel that it was a good time to invest in his practice. I asked him what he felt his next steps were going to be and he said that he was planning on sitting still and waiting to see how it would play out.

I could really feel for this doctor and the situation that he was in, as I'm sure could most of you. However, I knew that sitting and waiting was not the best stance for him to take.

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Whoever Saves One Life Saves the World in Time

These words were written thousands of years before chiropractic but they represent our purpose and define our objective more clearly than any words written before or since. It is your purpose to save their life and the life of their family and everyone else they know one person at a time. As I continue on this journey I am more convinced today that we chiropractors are the last true hope for the people we serve. It is our vision on health and the choices we offer our patient’s that will save their lives. I am also convinced that all of us need to do a better job. We need to get serious and start working together if we are ever to change the paradigm of those we care for. How do we start such a large and what seems impossible task? One person, one patient, one life at a time.

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The Power of Influence

We all know that most patients come into our clinics motivated by pain. As chiropractors addressing the cause of health problems, the subluxated spine, we attempt to teach our patients about the true, underlying cause of their health condition as well as their pain. Sometimes we are successful and patients commit to a corrective program and sometimes they are only committed until their pain is gone. Our Challenge as purpose driven chiropractors is if they quit when their pain is gone we are left feeling dissatisfied, frustrated and let down because they did not understand our message. How could we have taught them more effectively? The problem begins when we don’t know the answer.

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