Assessing Patient Expectation and Building Retention
The person seeking help from a chiropractor has undergone an internal process of evaluation, introspective question and answer, and perhaps, a bit of investigation with others before ever contacting an office for help. I contend that by initially exploring what is in the patient’s mind during this discerning process, and then each day you encounter the patient, you can obtain insight into how to do a better job of meeting the patient’s expectations and attempting to actually exceed them. Pain and fear share a great deal. Fight or flight: an elevated heart rate and or increased respiratory rate, anxiety, desperation, and at times, anger. A patient seeking your help is driven to you by a combination of physiological and psychological responses or reactions. The conventions of society, though less... Read the rest of this post »
Tags: Chiropractic, Doctor Patient Relationship, Dr. Scott Heun



I have spent a great deal of time thinking about this specific question. I was trying to come up with the ideal way to package what I offer so that my message would be completely congruent when talking to clients and people in my community about what it is that I provide as a chiropractor. Was I a back and neck pain doctor? Was I a family doctor seeing people from womb to tomb? Was I a wellness or subluxation-based doctor?
If you had to do a critical assessment of your daily chart notes, how would you rate them? Do you record all the necessary components that would aid someone in understanding your patient’s case? Would you be proud to share your notes with another professional such as a physician, lawyer, or associate? If the answer to the above questions is “NO” you are not alone.

