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The Game Called More

Welcome back!  As I mentioned in my previous article (ChiroTouch Newsletter - July), the first step that you can take today that will help you improve your life, your business and your practice tomorrow is having a crystal clear vision of what you want and why you want it.  I also mentioned, just to review, that most people don’t have what they want because they don’t know what they want.  Practitioners, like patients, are clear about what they don’t want; but you can’t create what you do want by trying to get away from what you don’t want.

Your vision must be known to you and clearly established by you for many reasons.  One reason is that it takes two points to define a line, and you already know where you are.  Perhaps, an even more important reason for a clear vision is to be able to recognize when you’ve accomplished your goal and gotten there…wherever “there” is for you.

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The First Step

The theme in my practice was for our practice members to develop the mindset that their patients would have to be crazy to ever go anywhere else for their care.  So, we developed systems to deliver on this premise.  We also created communications strategies to foster the idea that care was a “family affair” in our office. We instituted “Ritz Carlton” staff meetings so that we could, as the Ritz Carlton does, meet and exceed the stated and unstated expectations of our practice members.

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