Referrals and Relationships
02-03-2009
Do our patients leave us or do we leave them? Interesting perspective as we strive to invest marketing to find future customers and fall short of spending on keeping our existing or engaging them to a point of referral. People do business with people they know, like, and trust. Not know, like, or trust. Build trust through demonstrated performance of promises delivered.
Does keeping a customer longer provide the same results as finding a new customer? Absolutely! It is documented through most professions that 68% of our existing business is using only 64% of the opportunities they have with us. Patients disappear before completing their regimen, fail to keep appointments throughout the month, or are not being recommended additional services or supplements. When analyzing these factors, you can easily conclude that 38% of the opportunity for the year will not be realized without intervention. Stay in touch, keep connected, and experience the increase.
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Tags: Referrals
