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The Power of Influence

We all know that most patients come into our clinics motivated by pain. As chiropractors addressing the cause of health problems, the subluxated spine, we attempt to teach our patients about the true, underlying cause of their health condition as well as their pain. Sometimes we are successful and patients commit to a corrective program and sometimes they are only committed until their pain is gone. Our Challenge as purpose driven chiropractors is if they quit when their pain is gone we are left feeling dissatisfied, frustrated and let down because they did not understand our message. How could we have taught them more effectively? The problem begins when we don’t know the answer.

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