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I know that I shouldn’t admit this, but since we're all friends here and I know that I can trust that you won’t tell anyone, I will. I have to confess that when I was younger there may have been a time or two that instead of reading the full book that was assigned to us I read the CliffsNotes. Wow, it feels good to get that off my chest.
For those precious few of you that may not be familiar with CliffsNotes these are condensed books that get right to the point of what is important for you to know. This may not be the ideal way to experience these books, but it certainly is an effective way to get directly to the highlights.
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As doctors of chiropractic we are becoming ever more aware of the increasing demand from third parties to objectify and document our patient’s status in order to justify care. We understand that these agencies are interested in us demonstrating that progress is being made and that the visits we are requesting are absolutely necessary. While we don’t want to overcharge or overextend our services, we also don’t want to under treat or improperly manage our patient’s care either.
What would your practice be like if people started your care plan and continued on with supportive care, while at the same time sending their friends and family in? How long would it take before there was no more room on your schedule for new patients? How much more profitable would you be and how much more fun would you be having? What would you give not to have to spend more money on expensive advertising or marketing materials?




